There’s a popular saying in the business world: Revenue is vanity, profit is sanity, but cash is king. To understand what this truly means, you need to be able to decipher the data included in your financial statements.
While these statements contain key data points, they don’t always give you the full picture of your business’s financial health.
Certain key financial indicators are more important than others because they not only help you make sense of where you currently stand, they can help you make better business decisions.
