In today’s hyper-connected world, consumers have more options and distractions than ever before. It’s become increasingly rare to focus on one thing at a time, and many of us often split our attention across numerous screens at once – bouncing back and forth between our TV, computer, smartphone, and wearable tech.
We’re bombarded by thousands of messages every day, and our brains quite simply cannot process that information. While this new reality should give us all pause, it presents a particularly difficult challenge for marketers who want to cut through all of that noise. This new era of extreme choice for consumers has made branding both more difficult and more important.
Join this one-hour, fast-paced online event with marketing and branding experts Chekitan Dev and Patti Mandel from Cornell University.
