Tech startups with new-to-market solutions face bigger sales challenges than companies selling products already known to customers. Tech startups need to educate their customer market while simultaneously outperforming their competition and making good on their unique value proposition.
In this webinar hosted by the Cornell SC Johnson College of Business and Cornell’s Johnson eClub, you’ll learn how to scale your biotech, software, STEM, or physical product company. Our panel of experts will share best practices for establishing an institutional sales process for your innovation and walk you through when and how to scale up your sales team and position them for success.
