Consumers continue to seek physical shopping experiences, but more than ever, they are turning to online retailers for small-order purchases. They expect quick delivery and return processes that are free and easy, but small-order purchases and higher return rates lead to a staggering amount of packaging waste.
A recent Forrester report found that 33% of consumers are willing to pay more for sustainable or environmentally friendly products. How can retailers marry these consumer expectations? Will consumers adopt subscription-based services as a solution? Will AI and IoT provide efficiencies? How can packaging and return policies evolve to reduce waste?
Join us for this discussion as an expert panel examines these questions and more. The
Cornell SC Johnson College of Business is proud to present this exclusive live event to the wider eCornell community.
Managers and leaders in omnichannel from around the globe will be convening in New York City this June to tackle the issues highlighted in this event and take a deep dive into practical and strategic tactics to increase revenue and improve customer loyalty at
Cornell’s annual Omnichannel Leadership Immersion Program. Space in the program is limited and enrollment is now open.
RESOURCES / NEXT STEPSOMNICHANNEL LEADERSHIP Immersion Program4 ESG Strategies for Corporate Sustainable Development and Omnichannel Success
