Public opinion polls have been ubiquitous for more than a half-century. Overall, polls enjoy an impressive track record, but recent elections have called into question the ability of today’s pollsters to accurately reflect the public’s preferences on issues and candidates. Many are even starting to wonder whether polls are still relevant in today’s environment.
For this live online session, the Roper Center for Public Opinion Research has convened a panel of polling, media, and survey research experts to discuss what we can and should expect from public opinion polls. Panelists will examine the importance of polls for democratic representation, evolving survey methodologies, and how the media is likely to use polls in the future.
