Connie Kwan has crafted and delivered thousands of stories in her roles as a Chief Product Officer and CEO. Whether it’s presenting to executives, motivating teams, or convincing candidates to join a company, storytelling is at the heart of her work. In Connie’s 15 years of experience spanning industries including enterprise SaaS, consumer apps, digital health, energy, and semiconductors, she has told stories on public stages at Google Tech Talk, Health 2.0, and Atlassian’s annual conference. Additionally, Connie has been on panels for Women in Product and Product Pub and was interviewed for a podcast for Practical Product. She understands how to engage different audiences through powerful narratives. Connie also collaborated with actor and theatre director Max Koknar to create the Storyteller Method that turns the art of storytelling into a science.
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Leadership Through Storytelling
How To Leverage Authenticity and Amplify Your Impact
Monday, November 02, 2020, 11am EST
Event Overview
As a leader, you are expected to inspire your team, earn the trust of customers, and paint a vision for the future. All of these responsibilities require amplifying your leadership skills through powerful storytelling.
Storytelling is one of the most effective tools in a leader’s toolbox, but like any skill it must be practiced and honed. To master storytelling, you must first identify the storytelling style that works best for you. You also need to know how to assess your audience and how to fine-tune your message so that it resonates. In a world of partisan noise and eroding trust, telling authentic stories is more important than ever, both for your company and for your career.
In this session, you will receive tips from accomplished storytellers on how to craft and deliver powerful stories that will motivate your team members, endear you to customers, and strengthen your personal brand.
Storytelling is one of the most effective tools in a leader’s toolbox, but like any skill it must be practiced and honed. To master storytelling, you must first identify the storytelling style that works best for you. You also need to know how to assess your audience and how to fine-tune your message so that it resonates. In a world of partisan noise and eroding trust, telling authentic stories is more important than ever, both for your company and for your career.
In this session, you will receive tips from accomplished storytellers on how to craft and deliver powerful stories that will motivate your team members, endear you to customers, and strengthen your personal brand.
What You'll Learn
- Storytelling techniques to inspire customers, partners, investors, and team members
- How to identify your authentic storytelling style
- How to understand your audience to make your stories resonate
- Ways to combine art and science to improve your stories and enhance your career
Speakers
Founder and CEO of Product Maestro
Visiting Lecturer, Cornell Tech; CEO, Ruby
Keith Cowing is a visiting lecturer at Cornell Tech and CEO of Ruby, a startup focused on helping seniors stay safe and healthy in their homes. Prior to Ruby, he was vice president of product management at Flatiron Health, which was acquired by Roche for $2.1B. Professor Cowing enjoys teaching and coaching and publishes a blog at KeithonCareers.com.
Before joining Flatiron, Professor Cowing was a product manager at Twitter, LinkedIn, and Goldman Sachs. He was also the founder and CEO of Seamless Receipts, which was acquired by Sailthru. Professor Cowing received an MBA with distinction in Entrepreneurship and a Bachelor of Science cum laude in Electrical and Computer Engineering from Cornell University.
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