Connie Kwan has crafted and delivered thousands of stories in her roles as a Chief Product Officer and CEO. Whether it’s presenting to executives, motivating teams, or convincing candidates to join a company, storytelling is at the heart of her work. In Connie’s 15 years of experience spanning industries including enterprise SaaS, consumer apps, digital health, energy, and semiconductors, she has told stories on public stages at Google Tech Talk, Health 2.0, and Atlassian’s annual conference. Additionally, Connie has been on panels for Women in Product and Product Pub and was interviewed for a podcast for Practical Product. She understands how to engage different audiences through powerful narratives. Connie also collaborated with actor and theatre director Max Koknar to create the Storyteller Method that turns the art of storytelling into a science.
Leadership Through Storytelling
Event Overview
Storytelling is one of the most effective tools in a leader’s toolbox, but like any skill it must be practiced and honed. To master storytelling, you must first identify the storytelling style that works best for you. You also need to know how to assess your audience and how to fine-tune your message so that it resonates. In a world of partisan noise and eroding trust, telling authentic stories is more important than ever, both for your company and for your career.
In this session, you will receive tips from accomplished storytellers on how to craft and deliver powerful stories that will motivate your team members, endear you to customers, and strengthen your personal brand.
What You'll Learn
- Storytelling techniques to inspire customers, partners, investors, and team members
- How to identify your authentic storytelling style
- How to understand your audience to make your stories resonate
- Ways to combine art and science to improve your stories and enhance your career
Speakers
Keith Cowing is a Visiting Lecturer at Cornell Tech and an executive coach to CEOs and product leaders. He currently serves as an advisor to product teams and teaches in the MBA program at Cornell. With 20+ years of experience building products, teams, and companies, Mr. Cowing specializes in training CEOs and product managers, sharing his insights through his blog at KeithCowing.com.
His extensive product leadership experience includes roles as Chief Product Officer at Vesta Healthcare and Vice President of Product Management at Flatiron Health, which was acquired by Roche for $2 billion. Prior to these positions, Mr. Cowing held product management roles at Twitter, LinkedIn, and Goldman Sachs. As a two-time venture-backed entrepreneur, he was the founder and CEO of Seamless Receipts, where he led the team, raised venture capital, managed product development and launch, and secured business from global brands such as Oakley, Tumi, Burton, and Lenox.
Originally from a small town in New Hampshire, Mr. Cowing received both his MBA with distinction in entrepreneurship and his Bachelor of Science cum laude in electrical and computer engineering from Cornell University.
Outside of work, Mr. Cowing is an enthusiastic chef and amateur mixologist who enjoys traveling with his family and seeking new adventures. He maintains an active lifestyle and can often be found exercising with his energetic Belgian Malinois, who requires 4-6 miles of daily activity.
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