Esther Greenhouse, CEO of Silver to Gold Strategic Consulting, is a strategist and environmental gerontologist bringing a unique constellation of experience and expertise in design, gerontology, environmental psychology, and planning to help organizations and communities excel at meeting the needs of the 50+ population to enable them to thrive. Her unique Enabling Design Approach is a pillar for AARP International’s Equity by Design initiative and informed the design of the nation’s first elder-focused ER at the request of Dr. Bill Thomas.
Ms. Greenhouse co-authored the American Planning Association’s Aging in Community Policy Guide, is an industry scholar for the Cornell Institute for Healthy Futures, and served as the Strategic Director for one of the nation’s first Age-Friendly Centers for Excellence. In addition, the International Well Building Institute has appointed her to their newly formed Investing for Health Advisory.
For 10 years, Ms. Greenhouse was the primary caregiver for her mother, and her Enabling Design Approach empowered her mother to extend her physical and financial independence, reducing demands on family and professional caregivers and resulting in savings of over $500,000. This is the basis of Silver to Gold’s Caregiving by Design Initiative: to help municipalities and senior care providers address the caregiving crisis and enable greater independence and well-being among the seniors they serve.