In today’s business paradigm, risk, recovery, and loyalty are front and center -– from COVID-19, to extreme weather events driven by climate change, to growing awareness of social inequities. Join the conversation, moderated by Cornell School of Hotel Administration dean Kate Walsh, in which Karan Girotra, professor and author of “The Risk-Driven Business Model,” and Air Canada SVP Mark Nasr discuss how risk and loyalty can provide business opportunity and recovery resilience for both suppliers and buyers.
  • Why business risk can be a useful part of strategic planning
  • When customer loyalty can be enhanced during a downturn
  • Relationship management practices for supply chain resiliency

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