Cheryl Strauss Einhorn is the founder and CEO of Decisive, a decision sciences company using her AREA Method decision-making system for individuals, companies, and nonprofits to solve complex problems. Decisive offers digital tools and in-person training, workshops, coaching, and consulting. Ms. Strauss Einhorn also teaches as an adjunct professor at Columbia Business School and Cornell Tech. She has won several journalism awards for her investigative stories about international political, business, and economic topics. She’s authored two books on complex problem solving: “Problem Solved,” for personal and professional decisions; and “Investing In Financial Research” about business, financial, and investment decisions. Ms. Strauss Einhorn is writing a new book about different decision-making approaches entitled “How You Decide.”
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Event Overview
We can always find a way to justify our choices — even the bad ones. But our reasons are actually based far less on rational thinking than we’d like to believe. Instead, we make decisions using stories we tell ourselves about who we are — from “I like to be efficient,” to “I trust my gut,” to “I can make a rational decision.” Yet these deeply ingrained stories, or myths, often don’t lead to better decisions.
Join us for this webinar with Cheryl Strauss Einhorn, creator of the AREA Method — a decision-making system for solving complex problems — to find out why we rely so heavily on decision-making myths, how these myths get perpetuated, and how to check yourself to make better decisions. Along the way, Professor Einhorn will bust some of our most cherished beliefs: that we are “too busy” to invest time in making good decisions; that we are “rational” and capable of solving thorny, high-stakes problems in our heads; and that our decisions are personal and don’t need to involve anyone else.
What You'll Learn
- The most common decision-making myths
- Why decision-making myths exist
- How decision-making myths impede good thinking and analysis
- Strategies to bust decision-making myths and make better big decisions.
Speaker
Cheryl Strauss Einhorn
Adjunct Professor
Cornell Tech
Adjunct professor, Cornell Tech; CEO and founder, Decisive AREA Method
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