Stephani Robson, senior lecturer at the Cornell School of Hotel Administration, worked for several years in restaurants and retail food operations in her native Canada before deciding to pursue a college degree in the field. She graduated from the School of Hotel Administration in 1988, and began her career as a food-service designer with Cini-Little International and subsequently with Marrack Watts in Toronto, Ontario. As a professional food-service designer, she has designed kitchen facilities for hotels, restaurants, airports, hospitals, universities, and catering halls. She joined the school’s faculty in 1993, earned a Master of Science in human-environment relations in 1999, and in 2010 completed her PhD at Cornell with a focus on consumer behavior in restaurants. Her academic interests center on how the design of environments affect consumer intentions, satisfaction, and behavior. She is a specialist in the psychology of restaurants and has presented and published her research in a wide range of industry and academic forums around the world.
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Entrepreneurial Analysis
How to Learn from Your Competition
Wednesday, July 06, 2016, 1pm
EDT
Event Overview
Do you know who your competition really is? Learn how to analyze competitors for any hospitality, service or retail business, with an emphasis on determining what you can learn from what others are doing—or aren’t doing.
What You'll Learn
- How to think about competitive landscape for your bricks-and-mortar enterprise
- Practical tips and tools for generating insights from publicly available information.
Speaker
Stephani Robson
Senior Lecturer
Cornell Nolan School of Hotel Administration
Senior Lecturer, Cornell Hotel School
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