Customer-Centricity

Josh Goodell currently leads Mass Markets Product Experience for AT&T Consumer customers. His team of product professionals delivers wireless and broadband software, product strategy and roadmaps including app strategy, broadband firmware, smart home experiences, and BSSe/ACC transformation. In his over-20-year career with AT&T, Mr. Goodell is known for his “roll up the sleeves” approach to building innovative organizations at the forefront of technological development, from concept to reality, to scale.

In his previous leadership role, Mr. Goodell led Product Development and Management for AT&T’s 18M consumer broadband customers. His team delivered wall-to-wall Wi-Fi solutions through industry-leading equipment, the top-rated management application, cloud-based platforms, and security that protects customers in home and on the go.

Professor Stijn van Osselaer is S.C. Johnson Professor of Marketing at the Johnson Graduate School of Management. His research focuses on branding, customer loyalty, connecting customers with service providers, and the influences of learning, memory, and cognition in consumers’ decisions. His work has appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and many other scientific journals. Professor van Osselaer serves on the editorial review boards of the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, and International Journal of Research in Marketing, and he has twice served as an associate editor at the Journal of Consumer Research ((2008 to 2011, 2012 to 2018).

At Johnson, Professor van Osselaer teaches the core marketing course. He previously taught at the University of Chicago’s Booth School of Business, London Business School, and Rotterdam School of Management. From 2012 to 2013, he was a visiting research scholar at the University of Colorado’s Leeds School of Business. In 2015, Professor van Osselaer served as the president of the Society for Consumer Psychology. He has also co-chaired the 2010 annual conference of the Association for Consumer Research (ACR) and served as a member of this organization’s board of directors.