Deanna Kocher completed an integrated degree in Mechanical Engineering and Product Design at Lehigh University and a Master’s degree in Mechanical Engineering at Cornell. She started her career in high-rise construction before quickly pivoting to product development and consulting, where she has worked on medical products, toys, and robots. Ms. Kocher is passionate about innovative products that promote people and planet and about helping startups streamline their development processes to bring those innovative products successfully to market.
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Event Overview
Hardware product development requires a cross-discipline integrated approach. Entrepreneurs need to simultaneously consider the market desirability, technical feasibility, and financial viability of a product concept. Failure to take this holistic approach can result in significantly increased development costs, missed opportunities on product capabilities, and, in the worst-case scenario, failure.
Join Ken Rother, Visiting Lecturer at Cornell SC Johnson College of Business, and Deanna Kocher, Associate Director of Hardware Programs at the Center for Regional Economic Advancement at Cornell University, for a dynamic conversation on the nuances of hardware product development, connecting leading academic insights with real-world innovation experience.
Join Ken Rother, Visiting Lecturer at Cornell SC Johnson College of Business, and Deanna Kocher, Associate Director of Hardware Programs at the Center for Regional Economic Advancement at Cornell University, for a dynamic conversation on the nuances of hardware product development, connecting leading academic insights with real-world innovation experience.
What You'll Learn
- Strategies to validate customer interest
- How to develop a viable business model
- Tools for prototyping ideas
- Programs available to support hardware entrepreneurs
Speakers
Deanna Kocher
Assistant Director of Hardware
Center for Regional Economic Advancement
Assistant Director of Hardware, Center for Regional Economic Advancement
Ken Rother
Visiting Lecturer
Cornell SC Johnson College of Business
Visiting Lecturer, Samuel Curtis Johnson Graduate School of Management
Ken Rother is an entrepreneur who has built and exited two successful tech/media startups. His experience is centered in operations, sales, product management, and technology. Mr. Rother is director of Rev: Ithaca Startup Works, which runs several hardware accelerator programs. He also is the managing director of eLab, an accelerator program for Cornell student startups, as well as a visiting lecturer of management at Cornell’s Johnson Graduate School of Management.
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