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Event Overview
Most of us think of games as serving one function: to be fun. But as Shakespeare almost said, “All the world’s a game, and all the men and women merely players.”
In this webcast, Professor Robert Bloomfield, Cornell SC Johnson College of Business, combines his expertise in managerial accounting with his long experience designing games to walk you through his guide to gamification.
As the name suggests, gamification is the process of building and adding game elements and mechanics into apps and platforms for learning, training, and self-improvement. It’s a growing trend over the last 20 years, and gamification techniques can be found in apps as varied as dating, diet, staff onboarding, and competition among sales reps.
To capture employees’ attention, encourage friendly competition, and infuse otherwise mundane tasks with a sense of excitement and purpose, gamification is a useful tool for managers, HR personnel, and educators.
RESOURCES / NEXT STEPS
Management Accounting for Leaders (program)
Change Management (program)
Critical Thinking (program)
Performance Leadership (program)
Business Analytics (program)
Gamification Tool Deliberation Guide
Utrecht Work Engagement Scale
8 Traits of Flow According to Mihaly Csikszentmihalyi
In this webcast, Professor Robert Bloomfield, Cornell SC Johnson College of Business, combines his expertise in managerial accounting with his long experience designing games to walk you through his guide to gamification.
As the name suggests, gamification is the process of building and adding game elements and mechanics into apps and platforms for learning, training, and self-improvement. It’s a growing trend over the last 20 years, and gamification techniques can be found in apps as varied as dating, diet, staff onboarding, and competition among sales reps.
To capture employees’ attention, encourage friendly competition, and infuse otherwise mundane tasks with a sense of excitement and purpose, gamification is a useful tool for managers, HR personnel, and educators.
RESOURCES / NEXT STEPS
Management Accounting for Leaders (program)
Change Management (program)
Critical Thinking (program)
Performance Leadership (program)
Business Analytics (program)
Gamification Tool Deliberation Guide
Utrecht Work Engagement Scale
8 Traits of Flow According to Mihaly Csikszentmihalyi
What You'll Learn
- How to connect employees’ tasks to the organization’s purpose
- How to identify shortfalls in employee engagement
- How to choose a rhetorical strategy for the game
- How to build the game’s dramatic elements
- How to manage emotional responses to the game
Speaker

Robert Bloomfield
Professor
Cornell SC Johnson College of Business
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Jun05
Add to Calendar 1:00 PM - 2:00 PM EDT
2023-06-05 13:002023-06-05 14:00Game OnAdd to CalendarMost of us think of games as serving one function: to be fun. But as Shakespeare almost said, “All the world’s a game, and all the men and women merely players.”
In this webcast, Professor Robert Bloomfield, Cornell SC Johnson College of Business, combines his expertise in managerial accounting with his long experience designing games to walk you through his guide to gamification.
As the name suggests, gamification is the process of building and adding game elements and mechanics into apps and platforms for learning, training, and self-improvement. It’s a growing trend over the last 20 years, and gamification techniques can be found in apps as varied as dating, diet, staff onboarding, and competition among sales reps.
To capture employees’ attention, encourage friendly competition, and infuse otherwise mundane tasks with a sense of excitement and purpose, gamification is a useful tool for managers, HR personnel, and educators.
RESOURCES / NEXT STEPS
Management Accounting for Leaders (program)
Change Management (program)
Critical Thinking (program)
Performance Leadership (program)
Business Analytics (program)
Gamification Tool Deliberation Guide
Utrecht Work Engagement Scale
8 Traits of Flow According to Mihaly Csikszentmihalyihttps://ecornell.cornell.edu/keynotes/view/K060523/primaryAmerica/New_YorkeCornell
In this webcast, Professor Robert Bloomfield, Cornell SC Johnson College of Business, combines his expertise in managerial accounting with his long experience designing games to walk you through his guide to gamification.
As the name suggests, gamification is the process of building and adding game elements and mechanics into apps and platforms for learning, training, and self-improvement. It’s a growing trend over the last 20 years, and gamification techniques can be found in apps as varied as dating, diet, staff onboarding, and competition among sales reps.
To capture employees’ attention, encourage friendly competition, and infuse otherwise mundane tasks with a sense of excitement and purpose, gamification is a useful tool for managers, HR personnel, and educators.
RESOURCES / NEXT STEPS
Management Accounting for Leaders (program)
Change Management (program)
Critical Thinking (program)
Performance Leadership (program)
Business Analytics (program)
Gamification Tool Deliberation Guide
Utrecht Work Engagement Scale
8 Traits of Flow According to Mihaly Csikszentmihalyihttps://ecornell.cornell.edu/keynotes/view/K060523/primaryAmerica/New_YorkeCornell
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