As professionals, we are constantly being asked to convey our stories (“Tell me about yourself,” “What do you do?” etc.). In the wake of the pandemic, many of us have also been asking ourselves a similar set of questions, beginning with “What is my purpose?” and continuing with “Does what I do for a living bring out the best version of me?” as well as “Can how I earn my paycheck also enable me to fulfill my purpose?”

The answer to “What is my purpose?” is an indispensable foundation for addressing the others. Clarity about your purpose can lead to the creation of a personal “work” story that will enable you to inspire, engage, and activate employers, clients, partners, and investors, thereby increasing the alignment of your purpose with your paycheck!

In this interactive and hands-on two-part session, which builds on Liz’s popular 2020 eCornell Keynote Your Personal Brand: Leveraging Your Unique Knowledge and Experience, you will be guided through frameworks that will support your clarity at work and beyond.

To optimize your story creation experience, Liz asks that you have your LinkedIn profile, resume, cover letter, or other storytelling tools handy during the session. You will need to review them for the activity in Part Two of the session.
  • Part One (First Hour):
  • You will be guided through the Liz Ngonzi Transforms ICAT (Inspire, Connect, Activate and Transform) Coaching Framework and the distinctive approach to storytelling (Problem, Solution, Impact and Ask) that it incorporates.
  • You will learn how to use those frameworks to achieve greater clarity about your purpose, and how to translate that understanding into a personal purpose statement to serve as the basis for a personal story.
  • Optional Part Two (Second Hour):
  • You will work collaboratively with other participants using the Liz Ngonzi Transforms Storytelling Development Tool to craft your personal story, and you will learn how to share your story through your digital storytelling ecosystem (e.g., your LinkedIn profile, blog, webinars).

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