Making Difficult Decisions

Cheryl Strauss Einhorn is the founder and CEO of Decisive, a decision sciences company using her AREA Method decision-making system for individuals, companies, and nonprofits to solve complex problems. Decisive offers digital tools and in-person training, workshops, coaching, and consulting. Ms. Strauss Einhorn also teaches as an adjunct professor at Columbia Business School and Cornell Tech. She has won several journalism awards for her investigative stories about international political, business, and economic topics. She’s authored two books on complex problem solving: “Problem Solved,” for personal and professional decisions; and “Investing In Financial Research” about business, financial, and investment decisions. Ms. Strauss Einhorn is writing a new book about different decision-making approaches entitled “How You Decide.”