2022 Cornell Business Impact Symposium

Brian Lucas received his Ph.D. in Management and Organizations from Northwestern University, his M.A. in Social-Organizational Psychology from Columbia University, and his B.A. in Psychology from Bucknell University. Prior to joining Cornell, Professor Lucas taught at Northwestern University’s Kellogg School of Management and the University of Chicago’s Booth School of Business. His research investigates the psychology of judgments, beliefs, and decision making, particularly in the domains of creativity and morality/ethical behavior. Some related research interests include empathy, perspective taking, hypocrisy, and hierarchy beliefs.

Professor Lucas’ research has been published in academic journals such as Psychological Science, the Journal of Personality and Social Psychology, the Academy of Management Journal, and Organizational Behavior and Human Decision Processes, and has been covered by media outlets such as The New York Times, The Atlantic, and Harvard Business Review. Professor Lucas currently teaches Managing for Creativity (ILROB 4260), Leading and Managing Teams (ILROB 5275), and Introduction to Organizational Behavior (ILROB 1220).

Richy Petrina, a native of Ithaca and proud ambassador for the Finger Lakes wine region, founded Ithaca Wine Ventures (IWV) in June 2019. He is a graduate of The Hotel School at Cornell and has remained actively involved with its global alumni and local community by mentoring students, serving as an executive-in-residence, and guest-lecturing frequently.

Mr. Petrina’s industry experience comprises multiple fields within beverage alcohol, including business intelligence, wholesale sales and marketing, sales planning and finance, luxury marketing, strategic business development, and luxury direct-to-consumer client development. After more than six years with Charmer Sunbelt (currently Breakthru Beverage Group), Mr. Petrina spent over a decade with LVMH Moët Hennessy Louis Vuitton, where he most recently started and grew their DTC private and corporate sales channel for wines and spirits in the USA. That thriving team has been replicated in Europe and Asia and currently serves the highest-end clients within their portfolio.

Mr. Petrina’s passion for wine education often takes him to notable schools where he lectures to hundreds of MBA students each year. As a result, he is currently organizing the first annual MBA Wine Club Invitational that will bring together industry and leading business schools to network, discover, taste, and compete.

With IWV, Mr. Petrina seeks to enhance the relevance of the Finger Lakes wine community through philanthropic efforts and to help hospitality students discover and innovate the industry before and after graduating. He is president of the newly founded Finger Lakes Chapter of The Cornell Hotel Society, serves on the James Beard Foundation’s Awards Committee and its inaugural JBF Beverage Advisory Committee, and consults on various industry projects for companies both large and small.

Toby Buggiani was born in Rome, Italy, to an Italian father and American mother and spent his early years experiencing the flavors of Roman foods. In the late ‘70s, his family moved to NYC where he grew up, but he spent most of his summers back in Rome. After having worked in other kitchens, Mr. Buggiani decided to open his own restaurant in Greenpoint, Brooklyn, in 2012, where he prepared vegetarian and vegan pizza and other Italian fare until he closed up shop and moved upstate to the Finger Lakes region with his family in 2020. During his culinary career, Mr. Buggiani has had the opportunity to work with a number of experienced Roman pizzaioli, and his love of Roman pizzas became an obsession. He is dedicated to making the best Roman-style pizzas you can find and is always working towards that goal.