Virtual Reality in Consumer Packaged Goods

Tomissa Smittendorf is a visionary leader with 35 years of cross-functional experience in the consumer-packaged goods industry, spanning sales, supply chain, HR, finance, learning and development, and commercial capabilities. She has designed and implemented multi-year, business-aligned capability roadmaps that foster an intentional learning mindset and directly fuel enterprise growth, transformation, and agility.

As an executive, Tomissa builds and leads agile teams that create innovative programs while also integrating best-in-class external partnerships and immersive technologies. With a proven ability to navigate organizational shifts while enhancing talent capabilities, Tomissa is recognized as a thought leader in shaping the future of learning, leadership, and business transformation.

Dan Hooker is a global retail and consumer packaged goods executive with broad experience across diverse business environments and formats, leading traditional food retail operations and merchandising, as well as product development, consumer and category analytics, sourcing and procurement, global trading, national sales, and e-commerce. An outstanding strategist and general manager, he has led the successful startup of multiple diverse businesses.

Known for and recognized as one of the world’s leading authorities on retailers’ proprietary brands, Dan has shaped clients’ programs across four continents and eight classes of trade. His passion is in helping companies recognize their unique DNA and positioning then creating actionable marketing and sales strategies essential for their success.