Guest preferences in hospitality are changing. In this webcast, a panel of Cornell faculty and industry experts will discuss how to use data to better understand and anticipate guests’ needs, emerging guest segments and their preferences, and shifting operations and marketing to capture these new guest segments.

This webcast is part of a series presented by the Center for Hospitality Research, celebrating hospitality thought leadership and the Nolan School of Hotel Administration’s 100th anniversary.
  • How to better understand and anticipate guests’ needs through guest data
  • A look at emerging guest segments and their preferences
  • Strategies for shifting operations and marketing to capture new guest segments

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