How should you approach your workplace messages so that you accomplish your professional goals? What’s the secret to identifying — and meeting — your readers’ needs? And how can you exceed their expectations?

In this session, Cornell University professor Craig Snow will share what 40 years of teaching, studying, and consulting on management communication have shown him about what it takes to communicate successfully in the workplace. Dr. Snow will explore conventional wisdom as well as unconventional wisdom and reveal what the top performers know and do as they prepare and send high-quality workplace messages.
  • How to become more competent, confident, versatile, and efficient when communicating on the job
  • How to approach each communication situation as an opportunity rather than a burden
  • How to manage the “Four Cornerstones” common to each written message: content, structure, document design, and phrasing
  • How to manage your composing process so that you devote only as much time as is necessary

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