Your website was built to persuade humans, but the next wave of decision making — as well as a growing share of traffic — will come from AI assistants and browser agents that research, compare, and act on a buyer’s behalf. Treating this as “just another search channel” misses the real shift: AI is reshaping the full buyer journey, from discovery to evaluation, shortlisting, and selection.

Join Cornell faculty member Lutz Finger and Alex Dees, co-founder and CEO of Meridian, for a tactical conversation on what brands and marketing leaders should change now. They’ll break down why inconsistent or mismatched information across the web quietly reduces AI confidence, what actually influences whether AI systems cite and recommend a brand, and how to design your online presence so agents can reliably find key details and take actions.

Expect clear frameworks, practical examples, and executive-level trade-offs — not hype. And bring your questions; this interactive session includes live audience Q&A and is designed to be immediately useful.
  • How AI shifts the buyer journey from discovery to evaluation and selection
  • Why the “information mismatch” reduces AI confidence and recommendations
  • What signals influence citations: authority, expertise, and unique, verifiable data
  • Strategies for designing web content that agents can navigate, interpret, and use reliably
  • How to prioritize marketing investments when visibility is necessary but not sufficient

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