Karan Girotra is a Professor of Operations, Technology, and Information Management at Cornell Tech and Cornell University. He collaborates with companies building new business models in the areas of urban living, smart transportation, and e-commerce, helping them design rigorous, research-based solutions. Professor Girotra’s research team has been recognized by multiple awards, including the prestigious Wickham Skinner Early Career Research Award and multiple best paper awards. He has also won awards for his teaching on entrepreneurship and new business models, and was featured in the Poets & Quants Best 40 Under 40 business professors list. In addition to his academic work, Professor Girotra was one of the founders of TerraPass Inc., which the New York Times identified as one of the most noteworthy ideas of 2005. Since then, TerraPass has helped businesses and individuals reduce over a hundred million tons of carbon dioxide emissions. Professor Girotra holds Ph.D. and A.M. degrees from the Wharton School of the University of Pennsylvania, and a Bachelor’s degree from the Indian Institute of Technology, Delhi.
In this course, you will design a testing plan for your product or service. You will choose an experimental strategy such as prototyping or pilots for collecting real-world data. Then, you will formulate your experiment to ensure reliable results while being conscious of accuracy and cost. You will identify what success looks like for your product or service and develop metrics to test those factors. By the end of the course, you will be prepared to test your prototype or pilot and evaluate how your product or service idea needs to improve.
To be successful in this course you will need to come prepared with a loose plan for a new product or service.
- Describe three strategies for primary data collection from your customers or end users
- Develop a testing plan for your product or service idea
- Meet best practices in research design
How It Works
Who Should Enroll
- Business leaders
- Technology leaders including CTOs