Karan Girotra is a professor of operations, technology, and information management at Cornell Tech and Cornell University. He collaborates with companies building new business models in the areas of urban living, smart transportation, and e-commerce, helping them design rigorous, research-based solutions. Professor Girotra’s research team has been recognized by many awards, including the prestigious Wickham Skinner Early Career Research Award and multiple best paper awards. He has also won awards for his teaching on entrepreneurship and new business models, and was featured in the Poets & Quants Best 40 Under 40 business professors list. In addition to his academic work, Professor Girotra is one of the founders of TerraPass Inc., which the New York Times identified as one of the most noteworthy ideas of 2005. Since then, TerraPass has helped businesses and individuals reduce over 100 million tons of carbon dioxide emissions. Professor Girotra holds Ph.D. and A.M. degrees from the Wharton School of the University of Pennsylvania, and a Bachelor’s degree from the Indian Institute of Technology, Delhi.
In this course, you will apply a number of daily ideation techniques to evolve the use of digital tools in your organization. You will evaluate your business model and determine where you can integrate digital tools to better meet your customers' needs and increase profitability. You will then identify niche digital marketplaces that are opportunities to fulfill unmet customer needs. In the culmination of this course, you will gain an extensive toolkit for developing new ideas throughout your organization or for your entrepreneurial ventures.
You are required to have completed the following courses or have equivalent experience before taking this course:
- Preparing for Digital Transformation
- Rapid Ideation
How It Works
Who Should Enroll
- Business leaders
- Technology leaders including CTOs