Karan Girotra is a professor of operations, technology, and information management at Cornell Tech and Cornell University. He collaborates with companies building new business models in the areas of urban living, smart transportation, and e-commerce, helping them design rigorous, research-based solutions. Professor Girotra’s research team has been recognized by many awards, including the prestigious Wickham Skinner Early Career Research Award and multiple best paper awards. He has also won awards for his teaching on entrepreneurship and new business models, and was featured in the Poets & Quants Best 40 Under 40 business professors list. In addition to his academic work, Professor Girotra is one of the founders of TerraPass Inc., which the New York Times identified as one of the most noteworthy ideas of 2005. Since then, TerraPass has helped businesses and individuals reduce over 100 million tons of carbon dioxide emissions. Professor Girotra holds Ph.D. and A.M. degrees from the Wharton School of the University of Pennsylvania, and a Bachelor’s degree from the Indian Institute of Technology, Delhi.
Using your own expertise, you will refine your list of business opportunities in stages to your three most viable ideas. Then you will enter these ideas into a peer-to-peer collaboration platform to receive feedback from the wisdom of the crowd. You will also rate each of your classmates' three best ideas. Finally, you will develop a one-minute pitch, practice it with a partner, and record it. You and your classmates will view and provide feedback on each other's pitches. By the end of this course, you will have selected your best product or service idea and prepared a polished pitch to present to stakeholders.
You are required to have completed the following courses or have equivalent experience before taking this course:
- Preparing for Digital Transformation
- Rapid Ideation
- Generating Opportunities for Digital Disruption
Key Course Takeaways
- Use your own expertise to select a subset of your best product and service ideas
- Rate product and service ideas through a peer-to-peer digital platform
- Prepare and receive feedback on a one-minute pitch video for your best idea
How It Works
Who Should Enroll
- Business leaders
- Technology leaders including CTOs