Sunita Sah’s research explores influence and advice, focusing on trust, advisor-advisee relationships, conflicts of interest, transparency, disclosure, compliance, defiance, and employee voice. She examines why people follow poor advice and how disclosure policies can backfire. Using laboratory and field experiments, qualitative analysis, and large archival datasets, Professor Sah integrates organizational behavior, psychology, and behavioral economics to study the complexities of speaking up in professional and personal settings.
Professor Sah’s work has been published in leading journals across management, science, medicine, law, economics, and psychology, including PNAS, JAMA, Journal of Personality and Social Psychology, and Organizational Behavior and Human Decision Processes. It has also been featured in major media outlets such as The New York Times, The Guardian, Forbes, BBC News, CNN, and NPR. Professor Sah has received multiple best-paper awards and scholar recognitions from institutions including the Academy of Management, Russell Sage Foundation, Harvard University, and Kellogg School of Management.
Professor Sah has held academic positions at Cambridge, Georgetown, Duke, and Harvard, and previously worked as a medical doctor in the UK NHS and as a senior consultant and CEO in the healthcare and consulting sectors. She serves on several advisory and editorial boards in behavioral economics and public policy. Professor Sah holds a Ph.D. and M.S. in organizational behavior from Carnegie Mellon, an MBA with distinction from London Business School, an MB ChB in medicine and surgery, and a BSc (Hons) in psychology from the University of Edinburgh.


