Whitney Cook

Whitney Cook is the Head of Sales Transformation at Walmart Connect, where she leads sales operations, stores acceleration and transformation initiatives that enable the company’s sales organization to deliver long-term growth for customers and partners. She oversees stores strategy, sales enablement and enterprise transformation, helping scale the business through data-driven decision-making and cross-functional collaboration. Whitney has more than 20 years of experience driving omnichannel growth, digital commercialization and enterprise transformation across Fortune 500 organizations. Since joining Walmart Connect, she has led several of the organization’s most significant transformation initiatives, including integrating Walmart Connect into Walmart U.S. operations and launching the Walmart Connect Store ads business. Prior to Walmart, Whitney held leadership roles at Kellogg Company, where she helped pioneer the company’s omnichannel commerce strategy and retail media capabilities. Earlier in her career, she held leadership positions at Acorn: The Influence Company, Inmar Intelligence and Leo Burnett. Whitney was named one of Ad Age’s 40 Under 40 in 2022 and holds an MBA from the Sam Walton Executive MBA Program at the University of Arkansas.