Rizwan Akbar

Rizwan Akbar is a highly motivated and decisive leader with strong interpersonal skills who thrives in team environments while seeking best-practice solutions to deliver results. He brings 30 years of experience within the CPG industry, driving business results and advocating for change in commerce approaches, with expertise spanning brand management, marketing, digital, customer development, and P&L management.

As Head of Commerce at Pilgrim’s, Rizwan leads the commerce team, marketing, branding, digital shelf advanced analytics, and omni-channel sales functions, taking a holistic approach to driving brand growth. He manages four agencies, oversees digitally influenced sales, and leads e-commerce sales operations. His core competencies include digital marketing, branding, customer strategic planning, analytics and insights, retail media, customer marketing evaluation, and talent management.