Lara Barmish

Lara Barmish is Group Director of Consumables Advertising at Walmart Connect, where she leads Omni-Channel advertising programs that connect brands with Walmart customers across Baby, Beauty, Personal Care, Health & Wellness, Pet, and Household Essentials categories.

With over 20 years of digital media sales experience, Lara has built her career at the intersection of advertising and retail. Prior to Walmart Connect, she was SVP of Strategic Partnerships at Triad, where she generated tens of millions in revenue through digital ad partnerships with major agencies including WPP, Publicis, and IPG, while leading a 12-person team focused on Walmart.com’s consumables business. Her client roster over the years has included leading brands such as Nestlé, Unilever, Colgate-Palmolive, L’Oréal, and PepsiCo.

Lara’s earlier career includes roles at The Wall Street Journal Digital Network, where she managed luxury retail and travel advertising solutions, and at Mindshare Worldwide, where she developed media strategy for Unilever’s brand portfolio.Drawing on experience from both the advertiser and publisher sides of the industry, Lara brings a unique perspective to marketing challenges, with a strong ability to identify partnership opportunities and build meaningful brand-consumer connections.