John Carter

As Managing Partner for Jump Rope Innovation, John helps direct and oversee the business. He works with clients to help them to innovate and market effectively through connecting them with consumers and the marketplace. John focuses on opportunities where he can leverage his extensive marketing and research background to shed new light on consumer and category insights.

John also developed the quantitative piece of the IT! Factor tool, heading up an annual “What’s Hot, What’s Not” quantitative study, and co-creating a new quantitative testing tool called 360 Ideavate, where future-forward innovation ideas that would be missed by traditional methodologies can be identified.

John joined Jump Rope 5 years ago. In his previous life he was most recently Executive Vice President, Consulting at GfK, a global marketing research firm where he ran a team of forty researchers responsible for quantitative research in the innovation area across all industries, including consumer goods, retail, tech, health care and financial services. Prior to that, he was an executive at Ipsos, a global research firm. He spent the first part of his career on the client side at Bestfoods/Unilever. This included various roles in marketing research, a five and a half year assignment in Asia and, upon returning to the US, a VP Marketing position.

John has a BA and an MBA from Rutgers University. Outside of work, John likes to spend time with his family – his wife Robyn, five kids and a dog. He also plays the bass, occasionally with a band, listens to jazz (his father was a jazz pianist) and loves to cook.