Joe McCorkle

Joe brings over 20 years of experience across retail, commerce media, strategy, and merchandising. He began his career in IT at John Deere, moved into investment management at Aegon, and then joined H-E-B in price optimization and merchandising. At Revionics, he led presales, consulting, and sales, helping retailers modernize pricing strategies. He later served as VP of North America Sales & Partnerships at Criteo, partnering with retailers and brands to drive commerce media growth. Today, he leads North American Sales at Kevel, helping retail media organizations build scalable, high-performing media businesses. Outside of work, Joe is an avid traveler, having visited 63 countries and counting, with a passion for new cultures, great food, and meaningful connections.