Claudia Johnson

Claudia Johnson has helped lead the transformation of Flywheel since it integrated 11 different companies to provide solutions for specific segments of the digital commerce value chain, in part by replacing Flywheel’s engagement model with her Partnership Acceleration model. In late 2022, she established a global cross-division engagement model for Flywheel to elevate its business interactions within an identified client group. 

To expand the model beyond this initial test, Johnson sourced external leaders with deep knowledge about the omnichannel digital consumer goods world and expertise in retail media and the digital shelf. This led to the creation of Flywheel’s Partnership Acceleration team, including outside professionals from companies such as Procter & Gamble, Haleon, Dunnhumby, CVS Health, Instacart and others. To expand client stakeholder awareness of Flywheel’s strategic partnership impact, she also instituted Annual Impact Reports, providing a high-level overview of the Flywheel solutions actively being used by each client and the client stakeholders, which in turn helped broaden the awareness of the company’s solutions. 

Since launching the Partnership Acceleration model just over a year ago, the portfolio has grown from nine to 14 enterprise clients, representing more than 30% share of Flywheel’s revenue. With the acquisition of Flywheel by Omnicom in January 2024, Johnson and the Partnership Acceleration team are leaders in shaping how Flywheel plays a pivotal role in the commerce capabilities of Omnicom.