Now that you have built a compelling roadmap and told the story to generate support, it's time to design your product. This course addresses the question, “What should the product look like?”
In this course, you will learn how to prototype, either by yourself or in partnership with a product designer. What is meant by “codeless?” It means you will simulate the product experience just well enough to get valuable feedback from potential customers. You will also learn strategies for partnering effectively with design teams. This will enable you to develop informed opinions about what the product should look like and write a Product Requirements Document (PRD), unlocking the engineering team. This is an exciting moment when you prepare to pivot from analysis and planning to designing and building.
Developing a Product Hypothesis and User Personas, Product Vision and Goals, and Product Roadmapping are required to be completed prior to starting this course.
KEY COURSE TAKEAWAYS
Create a codeless prototype and learn how to partner with designers
Articulate the staffing resources that will be needed to develop this product, the roles and responsibilities of team members, and potential areas for friction that should be proactively discussed
Summarize learnings and write a plan for a Minimum Viable Product
Visiting Lecturer, Cornell Tech; Vice President, Product Management, Flatiron Health
Keith Cowing is a Visiting Lecturer at Cornell Tech and vice president of product management at Flatiron Health, a technology company focused on accelerating cancer research. He has spent 15 years building products, teams, and companies, and now teaches about careers and product management. Keith publishes a blog at KeithonCareers.com.
Prior to joining Flatiron, Keith was a product manager at Twitter, LinkedIn, and Goldman Sachs. He was also the founder and CEO of Seamless Receipts. Keith led the team, raised venture capital, managed the development and launch of new products, and secured business from global brands such as Oakley, Tumi, Burton, and Lenox.
Keith received an MBA with distinction in entrepreneurship and a Bachelor of Science cum laude in electrical and computer engineering from Cornell University.