Now that you have built a compelling roadmap and told the story to generate support, it's time to design your product. This course addresses the question, “What should the product look like?”
In this course, you will learn how to prototype, either by yourself or in partnership with a product designer. What is meant by “codeless?” It means you will simulate the product experience just well enough to get valuable feedback from potential customers. You will also learn strategies for partnering effectively with design teams. This will enable you to develop informed opinions about what the product should look like and write a Product Requirements Document (PRD), unlocking the engineering team. This is an exciting moment when you prepare to pivot from analysis and planning to designing and building.
The following courses are required to be completed before taking this course:
Developing a Product Hypothesis and User Personas
Product Vision and Goals
Key Course Takeaways
Create a codeless prototype and learn how to partner with designers
Articulate the staffing resources that will be needed to develop this product, the roles and responsibilities of team members, and potential areas for friction that should be proactively discussed
Summarize learnings and write a plan for a Minimum Viable Product
Keith Cowing is a Visiting Lecturer at Cornell Tech and CEO of Ruby, a startup focused on helping seniors stay safe and healthy in their homes. Prior to Ruby, Keith was vice president of product management at Flatiron Health, which was acquired by Roche for $2.1B. Keith enjoys teaching and coaching and publishes a blog at KeithonCareers.com.
Prior to joining Flatiron, Keith was a product manager at Twitter, LinkedIn, and Goldman Sachs. He was also the founder and CEO of Seamless Receipts, which was acquired by Sailthru.
Keith received an MBA with distinction in entrepreneurship and a Bachelor of Science cum laude in electrical and computer engineering from Cornell University.