Once a codeless prototype is built, the product manager needs the ability to assess the product and identify changes to the product roadmap that will fuel success. This is a key area in the product management process, as you want to know how people actually use the product. It's about learning what is working and what is not working, articulating the underlying reasons, and knowing if and when to change direction.
In this course, you will learn how to measure progress, validate or update product hypotheses, and present product learnings. Keith Cowing will share that through data and testing. You will gain the tools to make informed decisions. As you consider the culture of your company, a common thread throughout your career, you will present your product learnings and a case to approve or potentially change the course of your product roadmap.
Developing a Product Hypothesis and User Personas, Product Vision and Goals, Product Roadmapping, and Product Prototyping are required to be completed prior to starting this course.
KEY COURSE TAKEAWAYS
Capture necessary data to measure progress against your objectives
Validate hypotheses about your users, product, or business
Present your product findings and update the roadmap
Visiting Lecturer, Cornell Tech; Vice President, Product Management, Flatiron Health
Keith Cowing is a Visiting Lecturer at Cornell Tech and vice president of product management at Flatiron Health, a technology company focused on accelerating cancer research. He has spent 15 years building products, teams, and companies, and now teaches about careers and product management. Keith publishes a blog at KeithonCareers.com.
Prior to joining Flatiron, Keith was a product manager at Twitter, LinkedIn, and Goldman Sachs. He was also the founder and CEO of Seamless Receipts. Keith led the team, raised venture capital, managed the development and launch of new products, and secured business from global brands such as Oakley, Tumi, Burton, and Lenox.
Keith received an MBA with distinction in entrepreneurship and a Bachelor of Science cum laude in electrical and computer engineering from Cornell University.