In this course, you will determine which data sources and types of data are needed to assess your brand's performance against your brand's objectives and determine where adjustments are needed. You will practice identifying trends and analyzing the potential effect of these trends on the brand. You will use these insights to identify options to adjust your brand plan to help your brand attain its objectives. By the end of this course, you will be able to confidently analyze and assess the health and progress of your brand strategies.
Key Course Takeaways
Identify and analyze relevant information to help assess the performance of a brand
Identify trends in data and potential implications for the brand
Recommend actions to address brand implications identified through data analysis that will position the brand for long-term success
Visiting Lecturer, The Dyson School, Cornell SC Johnson College of Business
Patti Mandel is a visiting lecturer with the Charles H. Dyson School of Applied Economics and Management, where she teaches Branding and Brand Management. She is also an assistant professor of marketing in the Anisfield School of Business at Ramapo College of New Jersey, where she teaches Marketing Principles and Practices, Consumer Behavior, Advanced Topics in Marketing, and Branding. Prior to this, Patti taught Contemporary Business Practices and Managerial Marketing at the Lubin School of Business at Pace University.
Ms. Mandel has significant work experience in the industry with a strong record of business development and branding programs that produce growth and profitability. She has taken brands from concept to launch to the number one position in their category, developed best practice business models, led category portfolios, and worked on global teams. Ms. Mandel is known for her strong brand and marketing expertise, including business analytics, P&L management, development of strategic marketing plans, and integrated marketing programs.