Oskar Liivak, Professor of Law, graduated from Rutgers College with highest honors in 1994; received a Ph.D. in physics from Cornell University in 2000, focusing on techniques for determining protein structure; and received a J.D. from Yale Law School in 2005. From 2000 to 2001, Professor Liivak was a postdoctoral scientist working on physical realization of quantum computing in the Quantum Information Group at IBM’s Almaden Research Center in San Jose, California. Prior to law school, he served as a patent agent in the Boston office of Fish & Richardson P.C. Most recently, Professor Liivak served as a law clerk to Judge Sharon Prost on the United States Court of Appeals for the Federal Circuit.
Having a distinctive symbol, word, or key phrase, like a trademark, helps consumers identify your product and support your growth. In this course, you will assess what makes strong trademarks and the various ways in which they can be violated. You will also explore copyrights, including how they protect creativity in the economy and how these protections have evolved over time. Putting these tools into action, you will review several court cases and participate in hands-on activities to help you assess how trademarks and copyrights work to protect intellectual property. By the end of this course, you will have gained the knowledge and strategies to support your organization's work by successfully and strategically employing trademarks and copyrights.
You are required to have completed the following course or have equivalent experience before taking this course:
- Trade Secrets and Patents
Key Course Takeaways
- Assess what parts of your organization might be covered by trademarks or copyrights
- Consider the efforts needed to obtain a trademark or copyright
- Examine what exclusive rights a trademark and copyright allow you
- Explore strategies to avoid infringing on others' trademarks and copyrights as well as strategies to protect your trademarks and copyrights
- Effectively and strategically navigate the world of trademarks and copyrights
How It Works
Who Should Enroll
- People whose roles involve new product or service development
- Business development and marketing professionals
- R&D, engineering, and technology managers