Today's hospitality leaders face the challenge of constantly enhancing and optimizing their business processes while relying on the most up-to-date information. Yet valuable data about your organization is not confined to in-house systems; it is extensively distributed online. From desktop customer databases and property and reservation management systems to customer reviews, inquiries, market trends, and popular searches, data is omnipresent. The process of collecting, connecting, categorizing, and analyzing this data can be time consuming, potentially hindering business objectives as individuals struggle to keep pace. Fortunately, many of these tasks can be automated, allowing firms to react swiftly so that they can concentrate on doing what they do best: delivering exceptional service to their customers and clients.

In this course, you will explore various forms of automation tailored for the hospitality industry. You'll set up alerts for new reviews and automatically forward key insights via SMS or email to relevant stakeholders. You'll leverage generative AI (GenAI) tools to craft responses to reviews, which can be posted online or shared with team members for approval. You'll also gain hands-on experience scraping reviews using specialized tools and building custom solutions through robotic process automation. Additionally, you'll automate sentiment analysis of reviews using GenAI, enabling deeper insights into customer feedback.

A key highlight of the course is creating and deploying your own virtual assistant powered by GenAI. This assistant can be trained on company-specific data to handle customer inquiries or support employee training. You'll also discover how to automate data entry and extraction from legacy desktop applications, enabling seamless integration between disconnected systems. This comprehensive approach will equip you with the skills to harness AI and automation for greater efficiency and improved guest experiences.

Note: In this course, access to a PC with Microsoft Excel and Microsoft Power Automate is highly encouraged for students to maximize their learning experience, though it is not required. Microsoft Power Automate is not available for Mac users. Coursework will require access to Microsoft Excel, a free trial version of BigML, and free versions of ChatGPT, Zapier, and Botster.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Leveraging Predictive AI in Hospitality
  • Applying Generative AI in Hospitality
 

How It Works

Course Length
3 weeks
Effort
3 to 5 hours of study per week
Format
100% online, instructor-led
  • Mid- and senior-level hospitality professionals
  • Marketing and sales directors in hospitality
  • HR directors for hospitality organizations
  • Business analysts
  • Hotel general managers
  • Housekeeping directors
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