This program focuses on how to use the tools of finance to evaluate capital investment ideas and sell them to hotels owners and brands. We begin by identifying capital investment opportunities in your property. We then assess the attractiveness of capital investment projects using both simple and sophisticated financial approaches. Finally, we demonstrate ways to use financial analysis to appeal to owners, brands, and other stakeholders.

PROGRAM SCHEDULE

Session 1:

  • Uncovering the Value in Capital Investments
  • Wednesday, February 3, 2027: 10am - 1pm (ET)

Session 2:

  • Using Financial Acumen to Sell Your Investment Ideas
  • Wednesday, February 10, 2027: 10am - 1pm (ET)

Session 3:

  • Optimizing Recurring Investments
  • Wednesday, February 17, 2027: 10am - 1pm (ET)

Session 4:

  • Putting It All Together and Selling Ideas to Stakeholders
  • Wednesday, February 24, 2027: 10am - 1pm (ET)
 
  • General managers overseeing full-service hotels
  • Senior hospitality professionals such as managing directors, assistant general managers, executive assistant managers, and operations directors
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