Chris Anderson is a professor at the Cornell Nolan School of Hotel Administration. Prior to his appointment in 2006, he was on the faculty at the Ivey School of Business in London, Ontario, Canada. Professor Anderson’s main research focus is on revenue management and service pricing. He actively works in the application and development of revenue management across numerous industry types, including hotels, airlines, and rental car and tour companies, as well as numerous consumer packaged goods and financial services firms. Professor Anderson’s research has been funded by numerous governmental agencies and industrial partners. He serves on the editorial board of the Journal of Revenue and Pricing Management and is the regional editor for the International Journal of Revenue Management. At the Nolan School of Hotel Administration, Professor Anderson teaches courses in revenue management and service operations management.
Assessing Restaurant Distribution in the Digital WorldCornell Course
Course Overview
We are witnessing a revolution in the restaurant industry, with accelerated innovation and the adoption of digital platforms and applications.
Accessing your restaurant from the palm of their hand is more than just a nice-to-have convenience for your customer; it is an avenue for your restaurant to access new and exciting opportunities that will help you improve the customer experience, increase operational efficiency, reduce costs, unlock new customer segments, and become a leader in your local market. Yet these opportunities are not free, and their costs must be evaluated and weighed so that you can mitigate risks and maximize your potential. As a restaurateur, it is critical that you understand the evolving landscape and are equipped with the skills to adapt to changing expectations as well as the ability to efficiently evaluate arising opportunities.
In this course, you will analyze restaurant distribution innovations and assess their potential impact on your business. You will then evaluate digital opportunities to help your restaurant drive high-yielding direct business.
Key Course Takeaways
- Analyze modern restaurant-customer interaction and assess distribution innovations to determine their potential impact on your business
- Evaluate digital opportunities to drive high-yield, direct business
How It Works
Course Author
Who Should Enroll
- Restaurant operators and managers
- Restaurant and hotel franchisees and franchisors
- Managers of hotels with full-service restaurants or grab-and-go offerings
- Analysts at large foodservice chain organizations
- Grocery store and CPG managers
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