Christopher Marquis is the Sinyi Professor of Chinese Management at the University of Cambridge Judge Business School and the author of the award-winning book “Better Business: How the B Corp Movement is Remaking Capitalism.” His research and writing focus on how businesses are creating a more resilient and sustainable capitalism by focusing on the elusive triple bottom line of environmental, social, and financial performance. Prior to joining Cambridge, Professor Marquis worked at Cornell for over six years and Harvard for over 11 years, where he developed an award-winning course on social entrepreneurship. He is the author of more than 20 peer-reviewed academic articles and more than 50 Harvard business cases on topics related to sustainable business and has won awards for scholarly achievement from the Academy of Management and the American Sociological Association. Professor Marquis earned a Ph.D. in sociology and business administration from the University of Michigan.
For decades, stakeholder management considered the opportunity to maximize shareholder returns to be the main goal and guiding principle for businesses. In recent years, however, the growing demand to improve global sustainability along with the recent disruption by the COVID-19 pandemic has created a shift for businesses to do better in impacting sustainability efforts. To serve the interests of all stakeholders alongside profits is now more important than ever.
Stakeholder management can be done as a logical, repeatable process. In this course, you will investigate the external variable and impacts on your sustainability strategy. By evaluating your organization's key stakeholders, you will determine your current standings. You will then determine how to adjust your stakeholder relations to better achieve your profitability and sustainability. Armed with a stakeholder strategy, you will develop a plan for managing communication with your various stakeholders.
As you walk through the steps of analyzing and evaluating, you'll better understand the needs and contributions of stakeholders as well as how incorporating stakeholders into your daily business practices can result in correctly targeted business actions.
Key Course Takeaways
- Identify the key stakeholders that impact your profitability and sustainability
- Analyze your relationships with stakeholders and evaluate their individual attitudes, power, and interest in your project
- Develop communication strategies to use when engaging stakeholders
How It Works
Who Should Enroll
- Mid- to senior-level managers
- Brand managers
- Sustainability directors
- Supply chain management professionals
- Operations professionals
- Finance professionals
- Graduate students