A graduate of the Johnson MBA program, Angela Noble-Grange is a Senior Lecturer of Management Communication at the Johnson Graduate School of Management. She teaches oral communication and management writing. Professor Noble-Grange’s interests include persuasive speaking and writing, as well as gender and race differences in message perception. She was the founding director of the Office for Women and Minorities in Business (now ODI) in 1999 and president of the Noble Economic Development Group, a micro-enterprise development consulting company, from June 1994 to January 1999. Professor Noble-Grange has served on numerous boards and is currently a trustee for Paul Smith’s College in the Adirondacks. She earned her B.A. in communication studies and Russian in 1983 and her MBA from Johnson in 1994.
The key to persuasion is knowing your audience, their perspective and needs, and how your solution will benefit them. Through this course, you will understand that the bulk of the persuasion process is spent learning about your audience. Once this is achieved, you use what you've discovered to persuade them toward your way of thinking. While this goes against a natural tendency to think of persuasion as being about you — your cause, your beliefs, your mission — true persuasion requires you to take your needs out of the equation. By focusing on your audience's needs, you will more solidly persuade them and, ultimately, everyone will benefit.
Key Course Takeaways
- Analyze your audience's perspective and needs
- Use the three tools of persuasion
- Apply Monroe's Motivated Sequence to structure a persuasive presentation
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How It Works
3-5 hours per week
100% online, instructor-led
Cornell SC Johnson College of Business
Who Should Enroll
- Individual contributors
- Communications professionals
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