Harnessing technologies as they emerge can lead to improvements but only if implemented effectively. Accurate measurements and careful analysis are necessary components of strategic managerial decision making.

In this course, you will explore the dimensions of marketplaces and the ways they differ from offering products. You will examine the importance of network externality and the methodology to measure it. With an accurate measurement, you can make decisions about augmenting positive externality and determining an effective pricing strategy. You will also analyze matching supply to demand and make strategic decisions for improvements. Furthermore, you will explore the front-end technologies companies utilize to monitor, gather, and examine customer data, enabling them to enhance business-customer engagement and boost customer fulfillment.

The following courses are required to be completed before taking this course:

  • Designing Digital and Data-Driven Business Operations
  • Exploring the Fundamentals of Forecasting Demand
  • Designing Experiments in Retail and Online Businesses
  • Optimizing Decisions Using Demand Forecasts
 

How It Works

Course Length
2 weeks

Effort
5 to 8 hours of study per week

Format
100% online, instructor-led
  • Managers, leaders, and executives
  • Business analysts
  • Digital transformation managers
  • Consultants
  • Entrepreneurs
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