Tasha Lewis, Ph.D., is an associate professor in the Department of Fiber Science & Apparel Design at Cornell University, where she teaches fashion design management. Her research encompasses the consumer-driven aspects of the fashion industry as it contends with advances in technology, shortened product life cycles, and demands for more social responsibility and transparency. Dr. Lewis’s primary research explores how to assess the value that environmentally sustainable fashion products and supporting manufacturing processes bring to today’s fashion supply chain. Most recently, she has been focused on the post-consumer stage of the textile and clothing recycling process.
When you think about fashion, you often imagine a fashion line displayed at a store or coming down a runway. The development of the fashion line is a process that begins long before clothing is constructed and placed on a model. Product line development involves a significant amount of planning on the part of the designer as well as the other fashion professionals involved in the process.
In this course, you will develop a fashion product line, either for your own brand or for a brand of your choice. You'll start by identifying the target market, brand, and product type toward which you will design. Once you establish this foundation, you will develop the concept for your line and get feedback from your peers. You will use this feedback to conceptually design a six-piece fashion product line and an accompanying line sheet.
- Identify the target market, brand, and product type for your fashion product line
- Develop the concept of your fashion product line
- Create a six-piece fashion product line and an accompanying line sheet for your portfolio
How It Works
Who Should Enroll
- Designers seeking a business background
- Anyone hoping to build or grow a career in the fashion industry