In this course you will test your design zero, which is the culmination of the design process leading up to this point. In the testing process you will use tools similar to those used when gathering emotional data. In a similar way, you will end up collecting needs, insights, and surprises along with tensions, contradictions, and synergies. The purpose here is to hone in on a viable system that truly meets user needs.
The gathering and analysis of user data will point you in the direction of a refinement of your design zero, which is referred to as design one. Your design one may look deeper into product details, and it may also lead to subtle refinements or radical changes. Your design one is the starting point for a subsequent round of testing, and in adopting this approach you will see how iterative development brings your system closer to the best possible product for your users.
The following courses are required to be completed before taking this course:
Sirietta Simoncini holds a Master of Architecture degree from the University Institute of Architecture of Venice (Italy) and worked for several years as chief architect of a city in the north of Italy. She is the co-founder of InTAdesign, an architectural firm active in both Italy and the U.S., and in addition to practicing architecture she has worked as an art and film curator for many cultural institutions.
Sirietta has taught as a design thinking coach at the Stanford d.school and has facilitated workshops at McGill and Yale Universities and with organizations such as jetBlue, Target, and the World Bank. She currently teaches the art of innovation in the Systems Engineering program at Cornell. In her classes, graduate students from different Cornell colleges, institutes, and schools come together to design and build solutions for complex challenges with actual sponsors.
She believes in cross collaboration, a hands-on approach, and the importance of fostering T-shaped skills. She also believes in fieldwork, since the inspiration for innovation comes from observing and interacting with real people in their context.