In this course you will conduct fieldwork to collect information about the users whose needs you are trying to meet within a challenge and empathy space that you have defined. You will venture out into the empathy field and observe and interact with people to gain the insight you need. Ultimately the insights gained from this fieldwork will help you develop a robust model of your users' needs, expectations, and connections with one another.
The course Identifying and Framing a Challenge is required to be completed prior to starting this course.
KEY COURSE TAKEAWAYS
Prepare a guiding document that gives you all you need to perform meaningful empathy fieldwork
Perform empathy fieldwork in which you gather information about users' emotions in your defined empathy space
Sirietta Simoncini holds a Master of Architecture degree from the University Institute of Architecture of Venice (Italy) and worked for several years as chief architect of a city in the north of Italy. She is the co-founder of InTAdesign, an architectural firm active in both Italy and the U.S., and in addition to practicing architecture she has worked as an art and film curator for many cultural institutions.
Sirietta has taught as a design thinking coach at the Stanford d.school and has facilitated workshops at McGill and Yale Universities and with organizations such as jetBlue, Target, and the World Bank. She currently teaches the art of innovation in the Systems Engineering program at Cornell. In her classes, graduate students from different Cornell colleges, institutes, and schools come together to design and build solutions for complex challenges with actual sponsors.
She believes in cross collaboration, a hands-on approach, and the importance of fostering T-shaped skills. She also believes in fieldwork, since the inspiration for innovation comes from observing and interacting with real people in their context.