In this course, you will explore options to finance all aspects of your product business. You will examine how to obtain financing for business operations and how to create inventory and product. You will then explore the post-purchase customer ownership cycle, including presale, selling straight to a retailer, or selling through a retailer. You will then apply this by building a multi-page spreadsheet to compare your options. Finally, you will examine types of pitches along with the components of an effective pitch. You will design your pitch using a storyboard template and then participate in a pitch competition to obtain financing for your product.
Visiting Lecturer, Samuel Curtis Johnson Graduate School of Management
Ken Rother is the Director of Rev: Ithaca Startup Works as well as its Hardware Entrepreneurship program. He is the Managing Director of Cornell’s eLab student accelerator program, teaches entrepreneurship at the Johnson Graduate School of Management, instructs and coaches in several technology commercialization programs including NSF I-Corps, and is a Venture Partner at Cayuga Venture Fund.
Mr. Rother has held multiple senior business and technical positions for organizations such as Discovery Communications, Reuters, Matrox, and the Toronto Stock Exchange. He has direct startup experience, having co-founded a software business in Toronto and joined an early-stage online media business in New York, both of these startups concluding with successful exits.Most recently, Mr. Rother was the Senior Vice President of Digital Media at Discovery.