In this course, you will explore the process of taking an unassembled product to a shippable product. You will investigate supply chain areas of fulfillment and reverse logistics (i.e., returns, recycling, and so on) as well as marketing. You will first learn how to decide whether to outsource product assembly or do it in house. You will also explore DIY sites such as Kickstarter. There are many variables that affect fulfillment and you will determine which can affect a product. After you’ve assembled a product, you will make a plan to design and finance the distribution strategy. You will also make a plan for what happens after the purchase: Can the customer return the product or send it in for repairs? How can they recycle the product? Is it disposable, or does it contain toxic chemicals? All these options must be defined. Finally, you will investigate how to plan product marketing.
Visiting Lecturer, Samuel Curtis Johnson Graduate School of Management
Ken Rother is the Director of Rev: Ithaca Startup Works as well as its Hardware Entrepreneurship program. He is the Managing Director of Cornell’s eLab student accelerator program, teaches entrepreneurship at the Johnson Graduate School of Management, instructs and coaches in several technology commercialization programs including NSF I-Corps, and is a Venture Partner at Cayuga Venture Fund.
Mr. Rother has held multiple senior business and technical positions for organizations such as Discovery Communications, Reuters, Matrox, and the Toronto Stock Exchange. He has direct startup experience, having co-founded a software business in Toronto and joined an early-stage online media business in New York, both of these startups concluding with successful exits.Most recently, Mr. Rother was the Senior Vice President of Digital Media at Discovery.