In this course, you will refine an idea for a physical product by focusing on the customer. Using the Business Model Canvas, you will list your initial assumptions about all aspects of product development, from value propositions to pricing. You will then create a low-cost consumer product prototype and validate it through customer discovery.
You will develop a business model for that product using the Business Model Canvas, then build and test prototypes to gain actionable customer feedback. By the end of the course, you will have discovered the types of companies that can help you prototype.
Please note that time to build the physical product prototypes will add about 1.5 hours to the time spent on the course.
This course requires the purchase of a low-cost physical product kit.
KEY COURSE TAKEAWAYS
Draft a Business Model Canvas for your product
Write interview questions to validate your customers' problems or needs
Create a "looks-like" prototype to validate your hypotheses
Visiting Lecturer, Samuel Curtis Johnson Graduate School of Management
Ken Rother is the Director of Rev: Ithaca Startup Works as well as its Hardware Entrepreneurship program. He is the Managing Director of Cornell’s eLab student accelerator program, teaches entrepreneurship at the Johnson Graduate School of Management, instructs and coaches in several technology commercialization programs including NSF I-Corps, and is a Venture Partner at Cayuga Venture Fund.
Mr. Rother has held multiple senior business and technical positions for organizations such as Discovery Communications, Reuters, Matrox, and the Toronto Stock Exchange. He has direct startup experience, having co-founded a software business in Toronto and joined an early-stage online media business in New York, both of these startups concluding with successful exits.Most recently, Mr. Rother was the Senior Vice President of Digital Media at Discovery.