OmniCommerce
LeadershipJuly 27-31, 2026 at Cornell University in Ithaca, NY
Overview
Offering a compelling omnichannel experience is essential in today’s hypercompetitive, rapidly evolving retail and consumer goods market. The key to unlocking the future of retail requires offline-online innovation that enables consumers to buy anywhere they choose to shop.
Cornell University has joined forces with industry executives and visionaries from across the globe to create a new Omnichannel Leadership Program designed to help you build a high-performing customer journey and level up your organization. In this immersive four-day program at Cornell Tech, industry thought leaders and renowned faculty will come together to share best practices for optimizing the customer experience, addressing topics such as leveraging AI, prioritizing the customer, operations and execution, technology, data analytics, ESG, stakeholder management, and change management.
Coming out of the Omnichannel Leadership Program, you will have a fresh perspective on customer needs as well as how you can accelerate the transformation of your organization for the future of omnichannel.
Schedule subject to change.
4:30pm to 6:30pm
Welcome Reception & Networking
8:00am to 5:30pm
Winning Today’s Omnishopper
Learn strategies and tools to attract and retain shoppers who buy across multiple channels
8:00am to 5:30pm
Commerce Media and the Fight for Consumer Attention
Explore how retailers and brands compete in crowded marketplaces and grab customer interest
6:30pm to 9:00pm
Dinner & Networking
8:00am to 5:30pm
The Balance of Power in the World of Agentic Commerce Media
Discuss how AI-driven media is reshaping influence between brands, retailers, and consumers
8:00am to 11:00am
Building Your Omnishopper Commerce Roadmap
Create a clear action plan to apply what you’ve learned to your business
11:00am to 12:30pm Certificate Presentations and Closing
COLLABORATORS & PARTICIPANTS
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How It Works
July 27 through 31, 2026
Ithaca, NY
July 27 through 31, 2026
Ithaca, NY
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Key Course Takeaways
- Analyze customer needs and preferences to deliver personalized, timely shopping experiences that build lasting loyalty and drive business growth
- Architect comprehensive omnichannel commerce ecosystems that unify customer touchpoints and business operations
- Strategically leverage retail media to sell merchandise and drive revenue growth while enhancing customer experiences throughout the purchase journey
- Examine digital transformation initiatives that integrate technology, operations, and customer-facing platforms
- Drive organizational change toward customer-centric retail models that position companies for future market leadership
- Align tech investment with ROI-driven goals and discover how retailers and CPGs are applying technology and AI to improve efficiency and drive growth
- Challenge existing paradigms and cultivate an environment for joint value creation with your stakeholders
- Build your network through collaboration with Cornell faculty, industry experts, and fellow senior executives facing similar strategic challenge
What You'll Earn
- Omnichannel Leadership Certificate from Cornell SC Johnson College of Business
- 24 Professional Development Hours (2.4 CEUs)
Who Should Enroll
- Senior leaders in omnichannel organizations including retail, consumer packaged goods (CPG), and fast-moving consumer goods (FMCG)
- Food retail and food service senior leaders
- Transportation and logistics senior leaders
- Sales, marketing, and merchandising senior leaders
- General managers
{Anytime, anywhere.}