Sean Nicholson is a professor in the Economics Department and Brooks School of Public Policy at Cornell University, the director of the Sloan Program in Health Administration, and a research associate at the National Bureau of Economic Research. Prior to joining Cornell in 2004, Professor Nicholson was a faculty member in the Health Care Systems Department at The Wharton School of the University of Pennsylvania. He worked for four years as a management consultant with APM and taught high school for two years before enrolling in graduate school. Professor Nicholson received a B.A. from Dartmouth College in 1986 and a Ph.D. in economics from the University of Wisconsin-Madison in 1997.
Pharmaceutical
ManagementStarts August 27, 2024
Overview
In today’s rapidly evolving landscape of biotech and pharmaceuticals, groundbreaking advancements are revolutionizing the industry. In this live online program, you’ll explore the key management and policy issues facing biotechnology and pharmaceutical companies, where customers range from governments to private insurers, physicians, pharmacists and individual patients. The course will focus on the complexities of government regulation that touch every dimension of the business, from drug safety and efficacy to pricing, manufacturing, and marketing. You’ll also delve into the realm of mergers, joint ventures, and alliances, witnessing firsthand the shifting nature of these strategic collaborations. Finally, you’ll have the chance to apply the course concepts to a project that follows the life cycle of a drug of your choosing, including its R&D process, patents, pricing, insurance coverage and marketing. By the end of the program, you will have developed a strong foundation in biotech and pharmaceutical management, markets, and innovation opportunities that will serve you in any area of the industry.
Please note that while the course perspective is global, there is an emphasis on the U.S. market.
This course meets live online on Tuesdays and Thursdays, 6:00 to 7:30pm ET, from Tuesday, August 27, to Thursday, September 26, 2024.
R&D and Patents
Generic Drugs and Biosimilars
Health Insurers and Pricing Strategy
Drug Development: M&A and Alliances
Marketing Strategy and Positioning
How It Works
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Faculty Author
Key Course Takeaways
- Understand the research and development process for a drug, including how a company makes key drug development decisions
- Articulate the scientific steps needed to get a drug approved by the FDA
- Describe the key patents on a drug, when they were filed, and how the timing affects market exclusivity
- Understand how government policy affects when generic and biosimilar companies can enter the market
- Conduct competitive research in a given drug class or disease area
- Discover how R&D and patent decisions affect the positioning and life cycle of a drug
- Anticipate the pros and cons of a merger, acquisition, or alliance opportunity
- Articulate and critique the market strategy for a given drug class or disease area
What You'll Earn
- Pharmaceutical Management Certificate from Cornell’s Jeb E. Brooks School of Public Policy
- 40 Professional Development Hours (4 CEUs)
Who Should Enroll
- Pharmaceutical professionals involved in drug development and discovery
- Pharmaceutical professionals involved in marketing and sales
- Pharmaceutical professionals involved in medical affairs, manufacturing, or distribution
- Health insurance professionals
- Graduate and undergraduate students in biotech or health-related studies
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