Course Overview

Products can only be successful if they address the real needs of customers. Product managers must lead a team effort to research customer needs and propose products that address those opportunities in innovative ways.

This course will guide you through the steps that effective product managers take to propose a product, research the market, begin work on a product roadmap, and identify and analyze specific needs that will inform the design process. You will explore the importance of user stories and develop personas that represent your potential customers.

You are required to have completed the following courses or have equivalent experience before taking this course:

Preparing for Success as a Product Manager
Managing Product Teams

Key Course Takeaways

Prepare to launch a development project by determining a rationale, selecting a product, and drafting a product roadmap
Prepare to conduct customer discovery, synthesize the results, and validate the identified needs
Develop personas and user stories using a variety of tools
Develop principles and values that will guide and differentiate your product

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How It Works

Course Length

2 weeks

Course Author

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Andrea Ippolito

Lecturer and Director of Women Entrepreneurs Cornell

Cornell Duffield Engineering

Andrea Ippolito is a lecturer in the Engineering Management Program at Cornell University as well as the founder and Director of Women Entrepreneurs Cornell (W.E. Cornell). She is also the founder and CEO of SimpliFed, a company supporting every family on the baby-feeding journey.

Prior to joining Cornell, Ms. Ippolito served as the Director of the Department of Veterans Affairs Innovators Network within the VA Center for Innovation. She completed her M.S. in Engineering and Management at MIT. Prior to MIT, Ms. Ippolito worked as a research scientist within the Corporate Technology Development group at Boston Scientific. She obtained both her B.S. in Biological Engineering in 2006 and Master’s of Engineering in Biomedical Engineering in 2007 from Cornell University.

Who Should Enroll

Product managers and aspiring product managers
Tech leaders
Product marketing managers
Engineers
Software developers
UX and web design professionals
Project managers
Entrepreneurs

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